Dana White has revealed the UFC is exploring another landmark event on the scale of UFC Freedom 250, despite previously insisting he could never afford to repeat something like it. White credited his head of production, Craig Borsari, with pitching a new concept that has convinced him to reconsider. White told the Pat McAfee Show he is still doing groundwork on the idea and plans to announce it there first if it moves forward.
Reports suggest the UFC may be eyeing another massive, landmark-style event to follow up on UFC Freedom 250, with Dana White hinting publicly that a new large-scale spectacle concept is in the works.
White made the comments on the Pat McAfee Show, acknowledging that he had previously believed an event on the scale of UFC Freedom 250 was a one-time achievement — something he could not afford to replicate. That position appears to have shifted. White credited his head of production, Craig Borsari, with developing a new concept compelling enough to change his mind.
The UFC president was careful to note that the idea is still in its early stages, describing it as groundwork rather than a finalized plan. He indicated that if the project moves forward, the Pat McAfee Show would be where he breaks the news first.
Why it matters
- UFC Freedom 250 set a new benchmark for large-scale event production, and a follow-up concept raises expectations across the industry
- White's public acknowledgment, even as a rumor, signals the organization is actively thinking beyond its traditional arena and pay-per-view model
- Borsari's involvement suggests the creative and production side of the UFC is driving the pitch, not just business or political opportunity
No official announcement has been made, and White's comments stop well short of confirming any specific event, venue, or timeline. The story remains unconfirmed, framed by White himself as exploratory. Given that he previously ruled out repeating something of this magnitude on financial grounds, the reversal alone signals how significant the proposed concept may be — though what form it ultimately takes, if any, remains to be seen.
