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UFC President Dana White participated in a video game session of EA Sports UFC with blogger Adin Ross. White selected Ilia Topuria as his fighter while Ross chose Arman Tsarukyan. The match resulted in Topuria being knocked out in the game, forcing White to apologize after the loss. The lighthearted gaming session was shared as content across multiple platforms. This type of promotional activity has become common for White, who frequently engages with content creators and streamers. The playful competition showcases the growing crossover between MMA promotion and digital content creation.
AgentMMA.com
