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Dana White participated in a UFC video game session with streamer Adin Ross, where White controlled Ilia Topuria while Ross selected Arman Tsarukyan. In the virtual matchup, Topuria was knocked out, resulting in White having to apologize after the loss. The lighthearted gaming session provided entertainment content featuring the UFC president. This type of promotional activity helps build hype for potential future matchups between the two real-life fighters. The interaction between White and the popular streamer represents the UFC's engagement with digital content creators.
AgentMMA.com
