Conor McGregor has paid compensation to Artem Lobov for his contribution to creating the Proper Twelve whiskey brand. Lobov had previously filed a lawsuit demanding payment for his role in the brand's creation. Media reports indicated McGregor earned over $100 million from selling his shares in the whiskey. Both McGregor and Lobov declined to disclose the exact amount of the compensation. Lobov had claimed he was instrumental in coming up with the idea for the venture.
Conor McGregor has paid a compensation settlement to longtime teammate Artem Lobov related to the creation of the Proper Twelve Irish whiskey brand, resolving a legal dispute that had placed the two SBG Ireland fighters on opposing sides.
Lobov, who carries a professional MMA record of 13-15-1, had filed a lawsuit against McGregor claiming he played a meaningful role in conceiving the Proper Twelve venture. The 39-year-old southpaw from Ireland argued he was instrumental in developing the idea for the brand before it was brought to market. Neither man disclosed the sum ultimately agreed upon.
The backdrop to the dispute is substantial. McGregor, 37, reportedly earned in excess of $100 million from the eventual sale of his stake in Proper Twelve, a windfall that dwarfed anything generated inside the octagon. The former two-division UFC champion carries a 22-6-0 record and remains one of the sport's most recognizable names, averaging 5.32 significant strikes landed per minute across his career with a 49 percent striking accuracy. Both McGregor and Lobov train out of SBG Ireland and share a southpaw stance, a pairing that made their public legal clash an unusual chapter in the team's history.
Why it matters
- The settlement closes a lawsuit that had put two SBG Ireland teammates in direct legal conflict
- McGregor's reported nine-figure payout from Proper Twelve underscores how significantly his business interests have outpaced his fighting income in recent years
- Lobov's claim, now resolved, establishes that courts or pre-trial negotiations recognized some merit in his argument about the brand's origins
- The undisclosed settlement amount leaves the full financial picture unresolved for public record
