Conor McGregor has paid compensation to Artem Lobov following Lobov's claims that he helped create the Proper Twelve whiskey brand. Lobov had filed a lawsuit demanding payment for his role in developing the whiskey business. Media reports indicated McGregor earned over $100 million from selling his shares in Proper Twelve. Both McGregor and Lobov have declined to disclose the exact amount of the settlement. Lobov has stated he is satisfied with the compensation he received. Lobov had previously claimed he was the one who came up with the entire concept.
Conor McGregor has reached a financial settlement with longtime teammate Artem Lobov, resolving a lawsuit centered on Lobov's claim that he played a founding role in creating the Proper Twelve Irish whiskey brand.
Lobov, 39, had pursued legal action against McGregor after alleging he was the original architect of the Proper Twelve concept. Media reports had previously indicated McGregor netted more than $100 million from the sale of his stake in the brand, a figure that formed the backdrop to Lobov's demand for compensation. Neither fighter has disclosed the precise terms of the agreement, though Lobov has publicly stated he is satisfied with what he received.
McGregor, 37, is one of the most recognizable names in combat sports history. The Dubliner carries a 22-6-0 professional record and built his reputation as a two-division UFC champion whose striking output — 5.32 significant strikes landed per minute at 49 percent accuracy — made him one of the most dangerous stand-up fighters the sport has seen. Outside the cage, his business ventures, led by Proper Twelve, transformed him into a figure whose commercial profile rivals his athletic one.
Lobov, a fellow SBG Ireland southpaw who shared training camps and corner duties with McGregor throughout his rise, holds a 13-15-1 record across his professional career. Known as The Russian Hammer, the 39-year-old Ireland-based fighter was a familiar presence in McGregor's inner circle during the period when Proper Twelve was conceived and launched.
Why it matters
- The settlement closes a legal dispute between two fighters who were once close allies inside SBG Ireland.
- McGregor's reported $100 million-plus windfall from Proper Twelve underscored how fighters can build wealth beyond the octagon, making disputes over credit and compensation increasingly significant.
- Lobov's public satisfaction with the outcome suggests the matter is now fully resolved without proceeding to trial.
