Conor McGregor has paid compensation to Artem Lobov, who claimed he helped create the Proper Twelve whiskey brand. Lobov had previously filed a lawsuit demanding compensation for his role in the whiskey's development. Media reports indicate McGregor earned over $100 million from selling his shares in Proper Twelve. Both Lobov and McGregor declined to disclose the amount of compensation paid. Lobov had previously claimed that he was the one who came up with the original idea for the whiskey brand.
Conor McGregor has paid a financial settlement to fellow SBG Ireland teammate Artem Lobov, resolving a legal dispute over the origins and profits of the Proper Twelve Irish whiskey brand.
Lobov, 39, had filed a lawsuit against McGregor claiming he played a foundational role in creating the Proper Twelve concept, including asserting that the original idea for the brand was his own. The case attracted considerable attention given the scale of money involved — media reports indicate McGregor earned in excess of $100 million from the eventual sale of his shares in the company. Neither fighter disclosed the amount of compensation exchanged as part of the resolution.
McGregor, 37, is one of the most recognizable names in combat sports history. The Dubliner carries a professional MMA record of 22-6-0 and built his fame as a two-division UFC champion before his business ventures came to rival his athletic profile. He lands 5.32 significant strikes per minute at a 49 percent accuracy rate, numbers that reflect the aggressive, precise striking style that made him a global draw.
Lobov, also based in Ireland and a longtime training partner of McGregor at SBG Ireland, holds a professional record of 13-15-1. The 39-year-old southpaw, known as The Russian Hammer, averaged 3.52 significant strikes per minute across his career with a 41 percent striking accuracy.
Why it matters
- The settlement closes a legal chapter that threatened to publicly expose the inner workings of one of combat sports' most lucrative business ventures.
- The dispute underscores how financial arrangements tied to fighter-driven brands can become contentious, particularly when training partnerships and business relationships overlap.
- With McGregor's MMA future still uncertain, off-cage headlines continue to define his public profile heading into 2026.
