Conor McGregor has paid compensation to Artem Lobov following Lobov's claims that he helped create the Proper Twelve whiskey brand. Lobov had filed a lawsuit seeking payment for his alleged contributions to the brand's development. Media reports indicate McGregor earned over $100 million from selling his shares in the whiskey company. Both McGregor and Lobov declined to disclose the exact amount of compensation paid. Lobov had previously claimed he was responsible for creating the concept for the whiskey brand, though the matter has now been settled between the former training partners.
Conor McGregor has paid an undisclosed sum in compensation to fellow SBG Ireland product Artem Lobov, settling a dispute over Lobov's claimed role in building the Proper Twelve Irish whiskey brand.
Lobov had pursued legal action against McGregor, asserting that he played a foundational part in conceiving the whiskey label that went on to make his former training partner a fortune. Reports indicate McGregor earned in excess of $100 million when he sold his stake in the company. The settlement has now been reached, though neither fighter has revealed the figure involved.
McGregor, 37, is one of combat sports' most recognizable figures. The Dublin-born southpaw carries a professional MMA record of 22-6-0 and built his name as a two-division UFC champion. Inside the cage he has consistently ranked among the sport's most prolific strikers, landing 5.32 significant strikes per minute at an accuracy rate of 49 percent.
Lobov, 39, is a fellow Irishman and longtime McGregor teammate at SBG Ireland. The southpaw fighter known as The Russian Hammer holds a professional record of 13-15-1 and was a fixture of the same training camp that helped elevate McGregor to global prominence. He lands 3.52 significant strikes per minute and carries a 41 percent striking accuracy over his career.
Why it matters
- The settlement closes a legal chapter that placed the business dealings behind Proper Twelve under public scrutiny.
- Lobov's claim centered on creative contribution to the brand concept, raising broader questions about how combat sports athletes share in commercial ventures built around a team environment.
- Despite the resolution, neither party has commented on the terms, leaving the full financial scope of the agreement private.
