Conor McGregor has paid compensation to Artem Lobov following a legal dispute over the Proper Twelve whiskey brand. Lobov had previously claimed he helped create the whiskey and even filed a lawsuit seeking compensation. McGregor reportedly earned over $100 million from selling his stake in the whiskey brand. Both fighters declined to disclose the exact amount of the settlement. Lobov had previously stated publicly that he was the one who came up with the whiskey concept. The resolution appears to settle the long-standing financial dispute between the two former training partners.
Conor McGregor has reached a financial settlement with fellow SBG Ireland product Artem Lobov, resolving a long-running legal dispute tied to the Proper Twelve Irish whiskey brand. The agreement was confirmed on April 16, 2026, though neither party disclosed the specific sum involved.
McGregor, 37, holds a professional MMA record of 22-6-0 and built one of the sport's most lucrative business portfolios outside the cage. The Dublin-born southpaw stands five-foot-nine with a 74-inch reach and averaged 5.32 significant strikes landed per minute across his career, making him one of the most recognizable names the sport has ever produced. He reportedly earned in excess of $100 million when he sold his stake in Proper Twelve, the whiskey brand that became a commercial phenomenon after its launch.
Lobov, 39, is a fellow Irishman and longtime SBG Ireland teammate who carried a professional record of 13-15-1 during his combat sports career. The southpaw featherweight, standing five-foot-nine with a 65-inch reach, landed 3.52 significant strikes per minute at 41 percent accuracy. He had publicly claimed credit for originating the concept behind Proper Twelve and followed through on that claim by filing a formal lawsuit seeking financial compensation from McGregor.
Why it matters
- The settlement closes a legal chapter that had drawn unusual public attention to the business side of fighter partnerships and revenue sharing
- Lobov's willingness to pursue litigation against a former close teammate and training partner highlighted broader questions about how fighters and their camps benefit from commercial ventures built on shared relationships
- Neither side confirming the settlement figure leaves the full financial resolution private, though the dispute itself had already played out in considerable public detail
