Conor McGregor has paid compensation to Artem Lobov following Lobov's claims that he helped create Proper Twelve whiskey. Lobov had previously filed a lawsuit seeking compensation for his alleged role in the whiskey brand's development. McGregor reportedly earned over $100 million from selling his shares in Proper Twelve. Both McGregor and Lobov declined to disclose the specific amount of compensation paid in the settlement. Lobov had previously claimed he was instrumental in creating the whiskey concept.
Conor McGregor has reached a financial settlement with longtime teammate Artem Lobov, resolving a legal dispute centered on Lobov's claims that he played a foundational role in the creation of the Proper Twelve Irish whiskey brand.
Lobov had filed a lawsuit against McGregor alleging he was instrumental in developing the concept behind Proper Twelve, which McGregor later sold for a reported sum exceeding $100 million. The settlement has now been reached, though neither party has disclosed the specific compensation amount paid to Lobov.
McGregor, 37, is one of the most recognizable figures in combat sports history. The Dublin-born fighter carries a professional MMA record of 22-6-0 and competes out of SBG Ireland. Known as "The Notorious," he is a former two-division UFC champion and has long been as prominent a business figure as he is a fighter, with Proper Twelve among the most lucrative ventures tied to his name. In his UFC career, McGregor averaged 5.32 significant strikes per minute with a 49 percent striking accuracy rate.
Lobov, 39, is a fellow SBG Ireland product and close associate of McGregor. Born in Russia and representing Ireland, "The Russian Hammer" holds a professional record of 13-15-1. A southpaw like McGregor, Lobov stands five-foot-nine with a 65-inch reach and averaged 3.52 significant strikes per minute across his career, fighting primarily at featherweight and lightweight.
Why it matters
- The settlement closes a high-profile legal dispute between two longtime training partners and friends
- McGregor's sale of Proper Twelve shares, reportedly worth over $100 million, made the financial stakes of the case significant
- The outcome underscores how fighter entrepreneurship outside the cage can generate legal complexities equal to anything inside it
