Guskov believes UFC not interested in Murzakanov due to lack of image

Bogdan Guskov has stated his opinion that the UFC is not particularly interested in Azamat Murzakanov because the fighter lacks a compelling public image or persona. Guskov's comments suggest that promotional appeal and marketability play significant roles in the UFC's interest in fighters beyond just their fighting skills. The statement implies that Murzakanov may need to develop a more distinctive personality or engage in more promotional activities to gain greater attention from the organization. This reflects the ongoing debate in MMA about the balance between fighting ability and entertainment value in determining fighter opportunities and push from promotions.