Following his victory over Jack Della Maddalena, Carlos Prates can now promote himself against Islam Makhachev by emphasizing that he finished Maddalena while Makhachev did not. The post suggests Makhachev now faces multiple potential media-driven rivalries and opponents. Ian Garry and Diego Morales are also mentioned as fighters who could engage in promotional warfare with Makhachev, though they are not considered the primary contenders for creating media buzz.
