UFC 328 press conference draws 210K live viewers, fifth-highest ever

The UFC 328 press conference featuring Chimaev versus Strickland attracted approximately 210,000 concurrent live viewers on YouTube, making it the fifth most-watched press conference in UFC history. It stands as the highest-viewed press conference that did not feature Conor McGregor. The top viewership record remains the UFC 229 Khabib versus McGregor press conference with 505,000 live viewers. Other McGregor events round out the top four spots with 360,000 and 300,000 viewers respectively. The strong viewership numbers indicate significant fan interest in the Chimaev-Strickland matchup ahead of UFC 328.