UFC 328 press conference draws 210,000 live viewers, fifth-highest all-time

The UFC 328 press conference featuring Chimaev versus Strickland attracted 210,000 concurrent live viewers on YouTube, ranking as the fifth-highest viewed press conference in UFC history. It stands as the most-watched press conference without Conor McGregor's involvement. The top four spots are all held by events featuring McGregor: Khabib vs. McGregor at UFC 229 leads with 505,000 viewers, followed by McGregor vs. Poirier 3 and McGregor vs. Diaz with 360,000 each, and McGregor vs. Diaz 2 with 300,000. The strong viewership numbers demonstrate significant fan interest in the Chimaev-Strickland matchup.