In a fresh interview with Yury Dud, entrepreneur Sergey Kosenko, who has no connection to combat sports, revealed that he doesn't follow Russian bloggers or news except for Arman Tsarukyan. The comment highlights how Tsarukyan has transcended the MMA information bubble and is now perceived as a celebrity in mainstream Russian culture. This represents a rare crossover achievement for an MMA fighter in the Russian media landscape. The observation suggests Tsarukyan's reach extends far beyond traditional fight fans.
