Arman Tsarukyan's popularity extends beyond MMA bubble, says analyst

In a recent interview with Yuri Dud, Russian business coach Sergei Kosenko, who has no connection to combat sports, revealed that he doesn't follow Russian bloggers or news except for Arman Tsarukyan. This statement was highlighted by MMA analyst Vestnik MMA as evidence that Tsarukyan has transcended the typical MMA information bubble and is now perceived as a mainstream celebrity in Russia. The analyst considers this one of the best proofs of Tsarukyan's widespread popularity. Kosenko's acknowledgment is particularly notable given his complete lack of involvement in the fighting world. This celebrity status places Tsarukyan among a rare group of fighters who have achieved recognition beyond dedicated MMA fans.