The UFC is already working on something BIG. White confirmed that Mount Rushmore isn’t the location for the next major event — but said his team has already been looking at another site. And apparently, we won’t have to wait much longer. Dana is clearly inspired by the incredible event that the UFC White House was and if there is anything Dana loves it is blowing the competition out of the water and doing stuff nobody thought possible, Where do you think this next event is?
Dana White is once again hinting at a landmark-scale UFC event, this time at a mystery location that has yet to be revealed publicly.
White addressed speculation about Mount Rushmore being the next unconventional venue, shutting that idea down while confirming that his team has already been scouting an alternative site. He added that fans would not have to wait long to find out where the promotion is headed next.
The comments come on the heels of the UFC's White House event, which White pointed to as a clear inspiration for whatever comes next. That event appeared to energize the UFC president, who has long built his brand around staging fights in places and settings that no other combat sports organization would attempt.
Why it matters
- The UFC has a track record of turning unconventional venues into marquee moments, and White's enthusiasm suggests this next location is intended to match or exceed the White House event in spectacle.
- A high-profile venue announcement typically signals a major card is being assembled around it, which could elevate the stakes for whoever headlines the event.
- Rival promotions have struggled to compete with the UFC's ability to generate mainstream attention through venue choices alone, and another landmark location would only widen that gap.
No fighter names, card details, or a confirmed date beyond White's suggestion that an announcement is coming soon have been made public. The location remains under wraps for now, leaving the speculation open as to where the UFC might plant its flag next.
