Ki MMA's Kevin Kay says the promotion has started discussions on a broadcasting partner, with its first major meeting set for tomorrow. Kay said the ideal outcome would be a deal with a streamer that has worldwide distribution, which he said makes everything easier. He added that absent such a deal, the promotion would consider U.S.-based distribution with a TV partner.
Ki MMA has opened talks with potential broadcast partners as the promotion works to lock down a home for its product, according to Kevin Kay. The first major meeting is scheduled for tomorrow.
Kay said the promotion's preferred outcome is a deal with a streaming service that offers worldwide distribution. In his view, a global streamer would make everything easier, simplifying how the promotion reaches fans across different markets.
He also outlined a fallback. If a worldwide streaming agreement does not materialize, Ki MMA would look at U.S.-based distribution through a television partner. That route would concentrate the promotion's reach domestically rather than giving it a single global platform.
The comments show that Ki MMA is still in the early stages of determining how its events will be delivered to viewers. Kay did not name any prospective partners, and no agreement has been announced. The discussions are at the opening phase, with tomorrow's meeting described as the first major step.
Why it matters
- Distribution is central to any new promotion's growth, and a worldwide streamer would give Ki MMA immediate international exposure.
- A U.S. television deal would offer a more traditional, domestic-focused platform if a global partner is not secured.
- No deal is in place yet, so the promotion's broadcast plans remain open while talks begin.
Kay's remarks make clear that the promotion has a primary target and a backup plan, and that the coming meeting will be an early indicator of how its broadcast strategy takes shape.
