Dana White plays as Ilia Topuria in video game, loses to Arman Tsarukyan

Dana White participated in a video game session with blogger Adin Ross where they played an MMA game. White chose to play as Ilia Topuria while Ross selected Arman Tsarukyan. In the virtual matchup, Topuria was knocked out, forcing White to apologize for the loss. The lighthearted gaming session generated content for social media channels. This promotional activity demonstrates how the UFC uses gaming and streaming platforms to engage with younger audiences and build fighter profiles.