Dana White apologizes after losing UFC game match as Topuria to streamer Adin Ross

UFC president Dana White participated in a UFC video game session with popular streamer Adin Ross, with White playing as Ilia Topuria and Ross choosing Arman Tsarukyan. During the match, Topuria's character was knocked out, resulting in White having to apologize for the loss. The gaming session represents part of the UFC's ongoing efforts to engage with digital media personalities and promote upcoming fights. The light-hearted nature of the event involved real competitive stakes in the form of White's required apology. This type of crossover content between UFC executives and streaming personalities has become increasingly common in fight promotion.