Conor McGregor has paid compensation to Artem Lobov, who had demanded payment for his role in creating the Proper Twelve whiskey brand. Lobov had previously filed a lawsuit over the matter. Media reports indicate McGregor earned over $100 million from selling his shares in the whiskey company. Both McGregor and Lobov declined to disclose the amount of compensation paid. Lobov had previously claimed he was the one who conceived the idea for the whiskey business.
Conor McGregor has reached a financial settlement with fellow SBG Ireland teammate Artem Lobov, paying compensation to the veteran fighter following a dispute over the origins and profits of the Proper Twelve Irish whiskey brand.
McGregor, 37, is one of the most recognizable names in combat sports history. The southpaw Irishman carries a 22-6-0 professional record and built a career on devastating striking, averaging 5.32 significant strikes landed per minute at a 49 percent accuracy rate. Media reports have placed his earnings from the sale of his shares in Proper Twelve at over $100 million, a figure that underscores the commercial empire he constructed alongside his fighting career.
Lobov, also 39 and Irish-based, trained alongside McGregor at SBG Ireland and holds a 13-15-1 professional record across a lengthy MMA career. Known as "The Russian Hammer," the southpaw stood 175 cm with a 65-inch reach and averaged 3.52 significant strikes landed per minute during his time competing. Lobov had publicly claimed he was the original architect of the Proper Twelve concept and subsequently filed a lawsuit against McGregor seeking financial recognition of that contribution.
Why it matters
- The settlement closes a legal dispute between two longtime teammates and training partners
- McGregor's reported nine-figure windfall from Proper Twelve highlights the scale of the brand's commercial success
- Neither party disclosed the compensation amount, leaving the financial terms of the resolution private
- The case raised broader questions about intellectual property and business credit within combat sports partnerships
