Conor McGregor has paid compensation to Artem Lobov following a legal dispute over the Proper Twelve whiskey brand. Lobov had claimed he helped create the whiskey and even filed a lawsuit demanding compensation after McGregor reportedly earned over $100 million from selling his shares in the brand. Both McGregor and Lobov have declined to disclose the amount of compensation paid in the settlement. Lobov had previously claimed that he was the one who came up with the entire concept for the whiskey brand. The resolution brings an end to the legal battle between the two former training partners who were once close associates in the MMA world.
Conor McGregor has reached a financial settlement with fellow Irish fighter Artem Lobov, resolving a legal dispute centered on the origins and profits of the Proper Twelve whiskey brand.
Lobov had filed a lawsuit against McGregor claiming he conceived the entire concept behind Proper Twelve and played a foundational role in its creation. The grievance intensified after McGregor reportedly earned more than $100 million from selling his stake in the brand. Lobov argued that his contribution went unrecognized and uncompensated. McGregor ultimately paid Lobov an undisclosed sum to settle the matter, with neither party revealing the figure.
McGregor, 37, is one of the most recognizable names in combat sports. The Dubliner carries a 22-6-0 professional record and competes out of SBG Ireland. A two-division UFC champion known for his striking precision, he lands 5.32 significant strikes per minute at a 49 percent accuracy rate. His reach of 74 inches has long been considered a key physical advantage inside the octagon.
Lobov, also 39 and representing Ireland through SBG Ireland, built his career as a featherweight and lightweight fighter with a 13-15-1 record. Known as "The Russian Hammer," the southpaw lands 3.52 significant strikes per minute and was a longtime training partner and close associate of McGregor during his rise through the UFC ranks.
Why it matters
- The settlement closes a legal chapter that had strained the relationship between two longtime SBG Ireland teammates
- The case drew attention to how fighter-adjacent business ventures are structured and how credit and compensation are assigned
- McGregor's business profile outside the cage remains as prominent as his fighting career, making disputes like this ones with wide industry implications
