Conor McGregor has paid compensation to Artem Lobov following a legal dispute over Lobov's role in creating the Proper Twelve whiskey brand. Lobov had filed a lawsuit claiming he helped develop the whiskey concept, while media reports indicated McGregor earned over $100 million from selling his shares in the brand. Both parties declined to disclose the amount of compensation paid in the settlement. Lobov had previously claimed he was responsible for the whiskey idea. The dispute has now been resolved between the two former training partners.
Conor McGregor has reached a financial settlement with former training partner Artem Lobov, resolving a legal dispute centered on Lobov's claimed role in creating the Proper Twelve Irish whiskey brand.
Lobov had filed a lawsuit alleging he was instrumental in developing the concept behind Proper Twelve, a brand that made McGregor enormous sums when he sold his shares — media reports placed that figure at over $100 million. The settlement terms, including the amount of compensation paid to Lobov, were not disclosed by either party.
McGregor, 37, is one of combat sports' most recognizable figures. The Dubliner carries a professional MMA record of 22-6-0 and built his reputation as a ferocious southpaw striker, averaging 5.32 significant strikes per minute at a 49 percent accuracy rate across his UFC career. He trains out of SBG Ireland and holds a 74-inch reach — unusually long for a fighter standing five-foot-nine.
Lobov, also 39 and Irish-based, shared the SBG Ireland gym with McGregor during the years the whiskey brand was reportedly conceived. A southpaw with a 13-15-1 professional record, the Russian-born fighter earned the nickname "The Russian Hammer" during his fighting career and landed 3.52 significant strikes per minute with 41 percent accuracy. The two were long considered close allies inside and outside the cage.
Why it matters
- The settlement closes a high-profile legal dispute between two longtime teammates and training partners.
- McGregor's reported nine-figure payday from the Proper Twelve sale made the compensation claim a significant financial matter.
- The resolution removes a source of public friction between two figures closely associated with the SBG Ireland camp.
