Arman Tsarukyan gains mainstream celebrity status beyond MMA fanbase

In a recent interview with Yury Dud, Russian influencer Sergey Kosenko, who has no connection to combat sports, revealed that Arman Tsarukyan is the only Russian blogger he follows. Kosenko stated he doesn't follow Russian bloggers or news in general, making Tsarukyan a notable exception. This comment is being interpreted as evidence that Tsarukyan has transcended the MMA bubble and achieved mainstream celebrity recognition in Russian-speaking markets. The lightweight contender is now perceived as a celebrity figure rather than merely an MMA fighter. This crossover appeal represents a significant milestone in his public profile.