Arman Tsarukyan mentioned by non-MMA influencer as only content he follows

In a recent interview with Yury Dud, Sergey Kosenko, a Russian influencer who specializes in information products and has no connection to combat sports, revealed that he does not follow Russian bloggers or news except for Arman Tsarukyan. This comment is being interpreted as evidence of Tsarukyan's mainstream popularity breakthrough. The observation suggests that Tsarukyan has transcended the typical MMA information bubble and is now perceived as a celebrity beyond just the fighting community. The post frames this as perhaps the best proof of Tsarukyan's broader cultural impact.