FOX Nation has announced a partnership with Conor McGregor for a new series titled 'World's Baddest Man'. The announcement came just days after UFC 329.
FOX Nation has announced a new content partnership with Conor McGregor, confirming a series titled "World's Baddest Man" will be produced in collaboration with the Irish MMA star. The announcement landed just days after UFC 329 on July 11, 2026.
McGregor, 37, is one of the most recognizable names in combat sports history. The SBG Ireland product carries a professional record of 22 wins and 7 losses and has competed primarily at lightweight and featherweight throughout his career. Standing five-foot-nine with a 74-inch reach, the southpaw Dubliner built his reputation on sharp counter-striking, averaging 5.27 significant strikes landed per minute at a 49 percent accuracy rate across his UFC career.
Why it matters
- The series signals a continued push by McGregor into mainstream American media and entertainment
- FOX Nation gains a high-profile combat sports figure to anchor original programming
- The announcement ties the project to the momentum of UFC 329, suggesting a deliberate media strategy around major fight cards
The title "World's Baddest Man" leans into McGregor's long-cultivated persona as one of the sport's premier self-promoters. Beyond his fighting career, McGregor has pursued business ventures and public-facing projects extensively, and a dedicated FOX Nation series represents a significant platform expansion. No details about the format, episode count, or premiere date were included in the announcement.
Saturday, July 11, 2026
