Fighting and business go hand in hand!! For some people fighting sets them up for life and for others it is there ticket into building and empire. Conor McGregor is the richest UFC fighter of all time and not only gave the blue print on how to win world titles but also how to build one of the biggest whiskey brands in the world. Other people go down different routs. Former for of McGregor Dustin Poirier put his love for fighting and hot sauce into one creating his own hot sauce. Or GSP making a supplement brand considering he is a freak athlete. Which ones interest you the most?
Three of the UFC's biggest names have turned their fame into business ventures, and a fresh look at their careers shows how differently each has built beyond the cage. Conor McGregor, Dustin Poirier and Georges St-Pierre have each put their names on brands that extend well past fight week.
McGregor is widely described as the richest fighter in UFC history, and his whiskey brand is among the biggest in the world. The Irish former two-division champion is 22-7, and his most recent recorded fight was a first-round TKO loss to Max Holloway at UFC 329 on July 11, 2026. At 38, he fights out of SBG Ireland and lands 5.27 significant strikes per minute at 49 percent accuracy.
Poirier took a more personal route, pairing his love of fighting with a hot sauce line. The 37-year-old American Top Team fighter is 30-10, and his most recent recorded fight was a unanimous decision loss to Max Holloway at UFC 318 on July 19, 2025. He lands 5.24 significant strikes per minute at 50 percent accuracy and attempts 1.2 submissions per 15 minutes.
St-Pierre went the supplement route, a fitting choice for a man often called a freak athlete. The Canadian is 26-2 and 45 years old. His most recent recorded fight was a third-round submission win over Michael Bisping for the middleweight title at UFC 217 on November 4, 2017. In his prime he averaged 4.16 takedowns per 15 minutes, a rate that underlines the physical edge he built his career on.
Why it matters
- McGregor and Poirier share a history that is unusually intertwined with their business stories. McGregor won their first meeting by first-round KO at UFC 178 in 2014, but Poirier took the next two, a second-round KO at UFC 257 and a doctor's stoppage at UFC 264, both in 2021.
- The trio shows three distinct models: a spirits empire, a food brand rooted in personal taste, and a health and performance product.
- The age spread is notable. St-Pierre, at 45, has been retired from recorded competition for years, while McGregor (38) and Poirier (37) remain tied to the sport.
The debate is simple: which of the three ventures stands out most? Each reflects the fighter behind it, from McGregor's global ambition to Poirier's sauce and St-Pierre's athletic pedigree.
