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UFC 328 press conference draws 210,000 live viewers, fifth-highest ever

Oscar Nascimento, MMA News Editor at AgentMMABy Oscar Nascimento
Updated AgentMMA.com
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The UFC 328 press conference featuring Khamzat Chimaev versus Sean Strickland attracted 210,000 concurrent live viewers on YouTube, ranking as the fifth-highest viewership for a UFC press conference in history. It is the most-watched press conference not involving Conor McGregor. The all-time record remains UFC 229's Khabib vs McGregor event with 505,000 live viewers. McGregor-involved events occupy the top four spots historically, with UFC 264 (McGregor vs Poirier 3) drawing 360,000, UFC 196 (McGregor vs Diaz) also reaching 360,000, and UFC 202 (McGregor vs Diaz 2) hitting 300,000 viewers.

AgentMMA.com

The UFC 328 press conference drew 210,000 concurrent live viewers on YouTube, making it the fifth-most-watched press conference in UFC history and the most-viewed ever not to feature Conor McGregor.

Dustin Poirier
Dustin Poirier

The event centers on a middleweight title fight between champion Sean Strickland and Khamzat Chimaev. Strickland, nicknamed "Tarzan," holds a 31-7-0 record and carries the middleweight belt into the bout. The 35-year-old American trains out of Xtreme Couture and stands six-foot-one with a 76-inch reach — 193 cm. He is one of the sport's highest-volume strikers, landing 6.04 significant strikes per minute at 42 percent accuracy.

Khabib Nurmagomedov
Khabib Nurmagomedov

Why it matters

  • The 210,000 viewer figure is the highest for any UFC press conference not headlined by McGregor, signaling the card's broad commercial pull.
  • The all-time record belongs to UFC 229's Khabib versus McGregor press conference, which drew 505,000 live viewers. The next three spots — UFC 264 at 360,000, UFC 196 at 360,000, and UFC 202 at 300,000 — all involved McGregor.
  • Strickland's ability to generate that level of attention without a McGregor connection underlines his growing profile as a divisional draw.
  • The viewership milestone arrives just one day before the event itself on May 9, 2026, suggesting strong fan interest heading into fight night.
Published by AgentMMA
UFC 328

Saturday, May 9, 2026

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