UFC 328 presser draws 210K live viewers, fifth-highest ever

The UFC 328 press conference featuring Khamzat Chimaev and middleweight champion Sean Strickland pulled in 210,000 live viewers on YouTube, landing it fifth on the all-time list of most-watched UFC press conferences.

The number carries an additional distinction: it stands as the highest viewership ever recorded for a UFC press conference that did not involve Conor McGregor. The top spot on the all-time list belongs to the UFC 229 presser for Khabib Nurmagomedov versus McGregor, which drew 505,000 live viewers. Second and third place both go to McGregor matchups — his trilogy fight with Dustin Poirier and his first bout with Nate Diaz — each pulling 360,000 viewers.

Sean Strickland enters UFC 328 as the reigning middleweight champion, carrying a 31-7-0 record. The 35-year-old American trains out of Xtreme Couture and stands six-foot-one with a 76-inch reach. He is one of the busiest strikers in the division, landing 6.04 significant strikes per minute.

Khamzat Chimaev's verified fighter data was not included in the confirmed roster, but the promotional feud between the two fighters has clearly resonated with fans ahead of fight night.

Why it matters

• The 210,000-viewer mark signals broad mainstream interest in the Chimaev-Strickland title fight heading into UFC 328.
• Surpassing all non-McGregor press conferences suggests the middleweight division is generating pay-per-view-level attention.
• The sustained back-and-forth between Chimaev and Strickland during the promotional cycle appears to have driven engagement well beyond typical title-fight build-ups.